How AI systems talk about your brand.
A brand can appear third out of ten in a subordinate clause. An AI can actively advise against a brand. In a simple count, both look the same – not here.
“For GEO consulting for SMEs, Competitor A is frequently mentioned. Similarly, Competitor B offers comparable services. Your brand specialises in automation …”
Other detected brands are highlighted but never counted.Stance for each brand mentioned.
This is the only model call in the AI visibility analysis. It runs exactly once on every answer – including answers that only feature unknown providers.
Advice against a brand is not averaged out.
If an AI actively advises against a brand, this appears as a separate event and as a clear warning on the dashboard.
The event is not included in any average. It needs looking at straight away.
View the dashboard →How early does your brand appear in the answer?
A model can list ten providers while only the first two get read. That is why position is shown as a dot rather than a bar: here, lower is better.
Being mentioned is awareness. Being mentioned with your offering is business.
Offering names from the company profile are found with the same word-boundary search as brands – no model call is involved. All offerings are shown, including those that are never mentioned.
First choice or merely neutral, positive or critical, early or late, with a specific offering or without.
AI visibility →The analysis sticks to your brand and the comparison brands you have defined, instead of automatically treating unknown providers as competitors.
AI competitor analysis →A mention is a signal. The stance is what it means.
A picture of your brand in AI answers that goes beyond mere frequency.