Knowledge base: bring in files and previous work.
Strategy papers sit in the team folder. Audience analyses are buried in a presentation. Earlier keyword lists live in a spreadsheet. This knowledge already exists – the knowledge base makes it usable for BrandZaps.
So an analysis does not start from zero or repeat work your team has already done.
Material
4 files · 1 note
Drag files here
Knowledge that just sits somewhere.
Company knowledge quickly spreads across documents, spreadsheets and individual heads. A new tool does not automatically know about these decisions.
The knowledge base brings these sources into the project context. It does not turn existing material into new truth, but into an accessible basis for the features that work with it.
Existing material sits in the project context and is available to analyses.The origin of a statement stays labelled as material.Later steps build on knowledge brought in earlier.Three ways to bring knowledge into BrandZaps.
Notes for what is not written down anywhere else
Not every important decision exists as a finished document. In the notes field you record previous strategy, positioning and audiences – including connections that are not in any file.
That way an important requirement reaches the project without someone first having to copy it into a new document.
Files via drag and drop
You can drag existing documents straight into the knowledge base. BrandZaps extracts the text and stores it as material. Images inside a file are deliberately not processed.
This limit matters: an embedded image is not silently treated as information that has been read.
Public company research with status
Humboldt analyses public mentions and turns them into a cleaned-up summary. The research runs in the background, and its status stays visible.
The finished summary gets a capture date. If a run fails, you repeat it with one click.
Organised by month instead of an endless material list.
Material is filed in monthly folders. One click opens a month as its own view with file cards. This creates a chronological order without you having to sort every document by hand.
A file's full text only loads when you open it. The overview stays light and shows the cards first rather than the entire content of every document.
Where your material keeps working.
The knowledge base is not a database for its own sake. It feeds knowledge into the features that process it – with visible origin.
Material can feed into the first draft and is labelled as material in the evidence. If new material is added during the analysis, BrandZaps schedules another run.
From website and material texts, BrandZaps derives real questions your audience asks and checks them against real search data. The material widens the view beyond your existing website.
The stored material becomes part of the knowledge context. Together with profile, brand, website, topics and decisions, it extends the Project Brain.
Bring in knowledge without filling the Project Chat with third-party text.
The Project Chat deliberately does not read the wording of uploaded files. This is not a missing feature but a security decision: third-party text can contain instructions that are slipped to an assistant.
Material is processed in the designated analyses – but not taken into the Project Chat's context as arbitrary wording.
View Project Chat→Uploaded files do not reach the assistant as running text.
Images in files are not analysed and not silently treated as read.
The knowledge base makes structured company knowledge available to the features designed for it.
A shared material base for the project.
The knowledge base connects previous work with the current BrandZaps workflow. The result is not a knowledge database for its own sake, but a source analyses can draw on instead of gathering dust in folders.
Notes record decisionsFiles bring in existing analysesPublic research adds dated sourcesMonthly folders show when knowledge was createdProfile, research and Brain draw on itOrigin stays recognisable as materialWhat your company already knows stays part of the project.
Notes, files and public research end up in one place – and keep working where BrandZaps prepares decisions.