Keyword research based on your company.
A keyword can have plenty of search volume and still have nothing to do with your business. That is why research starts with your confirmed company: services, products, target groups, markets, goals and no-go topics.
Research run 14
Progress is kept after reloading
Your confirmed company reality defines the strategic space. Search data measures, extends and validates it.
Classic keyword tools deliver thousands of terms with search volume. Whether a term fits the business model is left to manual review.
BrandZaps reverses the order: a search term cannot move to the centre on the strength of its number alone. It has to fit the project in terms of expertise, business and topic.
Requirements for a reliable run.
The confirmed profile provides the framework, the integrations provide performance evidence. Both are brought together without the data sources generating a strategy themselves.
Google Search Console
required
Google Analytics 4
required
Bing Webmaster Tools
optional
Google Business Profile
optional
Several research paths, one verified keyword set.
Four routes lead into the same keyword set: existing rankings, strategic axes from the Project Brain, real questions from your target group and the topic categories of your own domain.
Existing rankings of the domain
BrandZaps examines what the website is found for today and adds opportunities close to the domain. This shows the starting point without confusing it with the strategic target picture.
Up to seven strategic research axes
Each axis gets a short, unbranded seed query – as a way into the research, not as a finished result.
Real questions from your target group
BrandZaps derives questions from website and material texts and checks them against real search data. That way, questions are included that don't appear as a neatly phrased keyword in a list.
View knowledge base →Domain topic categories
They show which content areas the website already covers and where search terms can connect.
Search intent remains a measurement
Search intent comes from the search data and is not quietly overwritten by an AI model's impression. A differing impression is at most a signal to check.
Search Console and Analytics as evidence
Real search queries enrich keywords with clicks, impressions and positions – but never create a topic themselves. If a query fits no topic, it is flagged as a possible gap.
Every keyword gets a traceable end state.
BrandZaps checks every keyword against the company profile and the no-go topics. At the end you can see what happens to the term – a subject-matter sort, not a list by search volume.
A technically completed run with a large unresolved remainder stays in review and does not unlock any subsequent steps.
The workspace “Keywords & Clusters”.
Five views keep the keyword set connected to its origin, its status and its later purpose.
Metrics and data source context.
Folders, with subfolders by intent for relevant terms.
Verified keywords mapped to strategic topics.
Open subject-matter questions from the run.
History, export, restore, comparison.
From keyword set to strategy.
Research does not replace subject-matter approval. It lays the groundwork for that approval to rest on more than search volume.
To keyword clustering→
Verified keyword set
Not every searched word is a strategic topic.
Research delivers a reliable keyword set: with origin, evidence, company relevance and a justified end state.