Make local impact visible.

Google Business Profile – formerly Google My Business – is a company’s listing in Google Search and Google Maps. For local businesses, many enquiries come straight from this listing, without anyone opening the website.

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DATA SOURCE OPTIONAL

SIGN-INGoogle OAuth, separate from the other sources

RESOURCELocation of the project

ACCESSused read-only

ROLEoptional

How the connection is made.

Each source is authorised separately. An error with one source takes nothing away from the others – it appears as a warning on the source concerned.

OWN ACCOUNT AND LOCATION Separate from Search Console and Analytics

Sign-in runs via Google OAuth with its own account selection. You choose the location that belongs to the project.

A BROAD ACCESS SCOPE, USED READ-ONLY Google offers no read-only scope

For Business Profile, Google only offers an access scope that also includes management. BrandZaps uses this access exclusively for reading.

What BrandZaps fetches.

Last 90 days as a daily series. The connection delivers data to BrandZaps and changes nothing in the connected accounts.

FIELDWebsite clicks per day

FIELDCalls per day

FIELDDirection requests per day

Where the data makes a difference.

BrandZaps changes no content, opening hours, posts or review replies in Google Business Profile. It shows what the listing achieves without changing the listing itself.

Dashboard

A source card with a sparkline and a comparison with the previous period. Local impact sits right next to website traffic and search visibility.

Project Brain

The data becomes available as part of the project’s knowledge context.

Optional and independent

Google Business Profile is not required for any analysis. If it is not connected, the dashboard card shows a placeholder with “Connect” instead of a zero. An error while fetching does not block any other data source.

Read, not manage

Access tokens are encrypted with AES-256-GCM before they are stored. Sign-in runs via OAuth with PKCE.

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REQUIREMENTGoogle Search Console REQUIREMENTGoogle Analytics 4

THIS PAGEGoogle Business Profile

OPTIONALBing Webmaster Tools

Not every contact opens the website. The dashboard still shows where they come from.

Google Business Profile is connected per project and only ever read.

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