Content you don't just have to read.

Gauss builds calculators, step-by-step processes, timelines and comparisons directly into BrandZaps content – as standalone HTML, CSS and JavaScript in your website's design, ready to embed.

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MODULECalculator

MODULEProcess

MODULETimeline

MODULEComparison

MODULEChecklist

The module is the better form of the content.

Until now, interactive elements have needed development, coordination and design – which is why they are rarely built. BrandZaps links content, brief and module: when an interactive format makes sense, it is created directly in the production run.

If a section describes a seven-step process, a timeline is not decoration. It is the section itself.

WITHOUT MODULE · DUPLICATE CONTENT The text lists seven steps. Below it is an element showing the same seven steps. The reader reads the same thing twice.

WITH MODULE · COMPLETE ONCE The section provides two to four sentences of introduction. The steps appear in full in the module – Gauss receives them word for word.

TIMELINE · 7 STEPS

If BrandZaps finds a list of four or more numbered steps in the text, it creates a module itself and shortens the list to an introduction.

In the design of your website.

Gauss designs according to the brand profile. Colours and fonts come from your own website.

If this information is missing, Gauss builds in black and white. An invented brand colour would be worse than none, because it looks intentional and can distort your brand identity.

View brand profile →

WITH BRAND PROFILE

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NO DETAILS

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Preview and adjustment.

In the editor, the module appears as an area with a title, a short explanation of no more than three sentences and “View full explanation” for the complete brief.

The module can be viewed in a preview and revised via “Request adjustment”.

NO MORE THAN 4 MODULES PER PIECE OF CONTENT

MODULE · GAUSS STORED

GEO starter cost calculator

The reader enters the number of pages and topics and gets a range for effort and duration. Three inputs, one result.

Pages48

Topics12

RANGE6–9 weeks

View full explanation Request adjustment

Handed over as a standalone file.

An interactive element cannot honestly be represented as a working module in Word. That is why it shows a dashed placeholder there instead of an image that pretends to work.

HTML Each module as a separate file

Ready to embed in your website.

MARKDOWN Note with file name

The text refers to the file next to it.

WORD Dashed placeholder

No screenshot that pretends to work.

From brief to usable building block

The brief describes the form the content needs. The text provides the introduction. Gauss turns it into a standalone interactive building block. Content gap analysis can take calculators into account as a measurable building block in the competitor comparison.

Content briefs → Content gap analysis →

If content is meant to explain something, it can also let readers experience it.

Interactivity does not sit alongside the content, it grows out of its purpose.

Join the waitlist To video research