Is your website cited as a source?

Perplexity is an AI search engine that backs every answer with sources. For businesses, this is especially direct: whoever appears as a source gets a visible link.

Start 7-day free trial See the measurement

PROFILE WEEKLY

SOURCEofficial API

WEB SEARCHbuilt in

CITATIONSmeasurable in every answer

SUB-QUERIESdisclosed

MENTIONED38 %n = 24

CITED13 %n = 24

Perplexity: how BrandZaps measures it.

Every measurement is tied to the answer that was actually returned. The measurement rules are open, so every figure can be put in context.

SEARCH IS BUILT IN Every answer is built from web sources

Perplexity is itself a search engine. Citations of your own website can therefore be measured in every answer.

SOURCES EVALUATED TWICE Two separate figures

BrandZaps distinguishes how often a source is cited in total from how many questions it appears in. Both values feed into the source analysis.

AI source analysis →

What becomes visible for each prompt.

The last ten answers per prompt and platform are kept. The measured values are stored permanently.

01the “mentioned” and “cited” rates, each with a bar and the number of measurements as the base

02the history of measurements, word for word

03the full answer, with your own brand, competitors and other brands highlighted in colour

04the stance towards every brand mentioned: first choice, recommended, neutral or advised against

05the tone: positive, critical or neutral

06the position of your own brand compared with competitors

07failed queries as a separate figure, never as a measurement of zero

Weekly, instant and retroactive.

Answers via the API can differ from the Perplexity interface. Perplexity shows especially directly whether a website becomes the source of an answer.

AUTOMATICWeekly

Counted from the last measurement, not on a fixed weekday.

ON DEMANDRe-evaluate

All active prompts are queried again immediately. The run is billed in credits.

WITHOUT A NEW QUERYRetroactive evaluation

If competitors or brand spellings change, BrandZaps re-evaluates the stored answers.

Perplexity in the shared AI context.

Perplexity is one of ten platforms that BrandZaps always measures in full. The results feed into AI visibility, AI source analysis, AI competitor analysis and AI brand perception.

PLATFORMChatGPT PLATFORMClaude PLATFORMGemini

THIS PAGEPerplexity

PLATFORMGoogle AI Mode PLATFORMGoogle AI Overview PLATFORMGrok PLATFORMMistral PLATFORMDeepSeek PLATFORMKimi

AI visibilityThe shared metrics across all ten platforms. CitabilityWhether your own website meets the requirements for a citation.

Platform profile

Perplexity: every answer is a list of sources.

Perplexity is made by Perplexity AI in San Francisco and presents itself as an answer engine. Instead of a list of links it gives a summarised answer, each statement backed by numbered sources. Being cited there means a link readers can click straight away.

Perplexity builds its search index with the PerplexityBot crawler. According to Perplexity, it is used to show and link websites in results, not to train AI models. When someone opens a page through Perplexity, the request comes from Perplexity-User.

Provider: Perplexity AI, USA
Answers: with numbered citations
Index crawler: PerplexityBot
On-request fetching: Perplexity-User

What you can do

Do not block PerplexityBot, or your page will be missing from the index its sources come from.
Put answers to specific questions early on the page, so individual paragraphs work as evidence.
Show that content is current: keep dates, figures and the status of a statement visible.

A measurement you can track over time instead of a one-off lucky hit.

Perplexity is one of ten platforms that BrandZaps always measures in full.

Start 7-day free trial To prompt tracking