Every piece of content delivers what the brief promises.

Generated texts often look complete and still quietly leave points out. A dedicated checking agent compares the required content with the finished article, finds gaps and sends them back to the writer – before the content is handed over.

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GAP LIST · ROUND 1 OF 3 The agent writes nothing itself. It only returns the gaps.

STATUS

SECTION

TASK FOR THE WRITER

COVERED

02 Market overview

GAP

04 Costs

State the cost per location

FORMAT MISSING

05 Approach

Summarise the points already mentioned as a checklist

UNTOUCHED

06 Conclusion

Edited by hand

The empty gap list is the goal. At best, the agent finds nothing. Every round is logged

Three stages of the check.

In a traditional collaboration, a gap only shows up at sign-off – and another round of corrections begins. When BrandZaps creates both the brief and the content, the content has to deliver exactly what the brief requires.

STAGE 1 Already in the brief

Every section of the outline states which numbered required items it covers. BrandZaps checks whether all of them are covered or omitted with a reason – if not, the process follows up once, specifically.

This avoids contradictions between the outline and the requirements.

STAGE 2 Formats are checked by calculation

If the brief requires a table or checklist and it is missing, BrandZaps requests that format for exactly the section the outline assigned it to.

The task forbids inventing anything. A table with invented figures would be worse than no table.

STAGE 3 An agent checks the content

A fast checking agent compares required content and text by meaning – not character by character.

It returns every gap with its section and a specific task.

Same thing, different words.

A character comparison would report a met requirement as a gap just because the wording differs. That is why an agent checks by meaning.

REQUIRED ITEM “State the cost per location.”

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IN THE TEXT · COVERED “Each branch costs around EUR 300 a month.”

The check does not ask whether a text sounds good in general. It checks whether it fulfils its specific required content and formats.

Fixed rules for a check that ends.

A loop until supposed satisfaction would never end. Responsibility for coverage lies with BrandZaps, not with the user.

Three rounds at most

Then the check ends.

No task twice

If the same task is already in the queue, it is not requested again.

Manual work stays untouched

The check does not touch sections edited by hand.

Content can always be completed

An open gap does not block the handover.

Every round is logged

The result is saved and evaluated.

The empty gap list is the goal

At best, the agent finds nothing.

Content briefs → AI content creation → AI editor →

What is promised must be found in the content.

This way no requirements get quietly lost when a complete brief becomes a finished article.

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