Does ChatGPT mention and cite your brand?

For many people, ChatGPT is the first place they ask for providers, products and recommendations. For a business, more than the answer itself matters: Is your brand mentioned? Does ChatGPT link to your website as a source? And which competitors are recommended instead?

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PROFILE WEEKLY

SOURCEWeb interface

WEB SEARCHforced for every query

SUB-QUERIESdisclosed

ACCOUNTlogged out, no history

MENTIONED38 %n = 24

CITED13 %n = 24

ChatGPT: how BrandZaps measures it.

Every measurement is tied to the answer that was actually returned. The measurement rules are open, so every figure can be put in context.

VIA THE WEB INTERFACE We measure what users see

BrandZaps collects the answer through the ChatGPT web interface – not a different behaviour through an API.

WITH FORCED WEB SEARCH Sources in every answer

Web search is forced for every query. As a result, the answer contains sources, and citations of your own website can be measured.

WITH VISIBLE SUB-QUERIES The fan-out is preserved

ChatGPT discloses the sub-queries it searches the web for to build an answer. BrandZaps stores them in their original order.

Query fan-out analysis →

What becomes visible for each prompt.

The last ten answers per prompt and platform are kept. The measured values are stored permanently.

01the “mentioned” and “cited” rates, each with a bar and the number of measurements as the base

02the history of measurements, word for word

03the full answer, with your own brand, competitors and other brands highlighted in colour

04the stance towards every brand mentioned: first choice, recommended, neutral or advised against

05the tone: positive, critical or neutral

06the position of your own brand compared with competitors

07failed queries as a separate figure, never as a measurement of zero

Weekly, instant and retroactive.

ChatGPT’s answers can vary between queries. What matters is therefore the rate across several measurements, not a single answer. Measurements are taken without a logged-in user account and without personal history.

AUTOMATICWeekly

Counted from the last measurement, not on a fixed weekday.

ON DEMANDRe-evaluate

All active prompts are queried again immediately. The run is billed in credits.

WITHOUT A NEW QUERYRetroactive evaluation

If competitors or brand spellings change, BrandZaps re-evaluates the stored answers.

ChatGPT in the shared AI context.

The measurement stays platform-specific and becomes usable in comparison with the entire AI market. The results feed into AI visibility, AI source analysis, AI competitor analysis and AI brand perception.

THIS PAGEChatGPT

PLATFORMClaude PLATFORMGemini PLATFORMPerplexity PLATFORMGoogle AI Mode PLATFORMGoogle AI Overview PLATFORMGrok PLATFORMMistral PLATFORMDeepSeek PLATFORMKimi

AI visibilityThe shared metrics across all ten platforms. CitabilityWhether your own website meets the requirements for a citation.

Platform profile

How ChatGPT finds its sources.

ChatGPT is made by OpenAI in San Francisco. Since search became part of the product, ChatGPT answers many questions not only from its training data but from current web pages, listed as sources below the answer. A recommendation can therefore rest on pages ChatGPT reads at the moment the question is asked.

OpenAI controls which pages qualify through its own crawlers. OAI-SearchBot collects pages for search in ChatGPT, GPTBot gathers content for training future models. Each can be allowed or blocked separately in robots.txt.

Provider: OpenAI, USA
Answers: with web search and linked sources
Search crawler: OAI-SearchBot
Training crawler: GPTBot

What you can do

Do not block OAI-SearchBot in robots.txt. According to OpenAI, blocked pages are not shown as sources in search answers.
Answer the sub-questions ChatGPT reveals. Covering only the main question leaves you out of the searches in between.
Make statements quotable: services, prices and locations stated clearly and verbatim on the page.

ChatGPT is one of ten platforms. The comparison is the insight.

The measurement stays platform-specific and becomes usable in comparison with the entire AI market.

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