How does Claude talk about your brand?

Claude by Anthropic is used especially in professional settings for research and comparisons. For every prompt in the project, BrandZaps measures whether Claude mentions your brand, whether it cites your website and which competitors it recommends.

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PROFILE WEEKLY

SOURCEofficial API

WEB SEARCHenabled for every query

MODELtaken from the answer

SUB-QUERIESnot disclosed

MENTIONED38 %n = 24

CITED13 %n = 24

Claude: how BrandZaps measures it.

Every measurement is tied to the answer that was actually returned. The measurement rules are open, so every figure can be put in context.

VIA THE OFFICIAL API Answers grounded in the web

BrandZaps queries Claude through the official API and enables web search for every query. This produces answers with measurable sources.

THE MODEL ACTUALLY USED From the answer, not the request

BrandZaps takes the model that answered from the answer itself. This keeps the evaluation tied to the answer that was actually returned.

What becomes visible for each prompt.

The last ten answers per prompt and platform are kept. The measured values are stored permanently.

01the “mentioned” and “cited” rates, each with a bar and the number of measurements as the base

02the history of measurements, word for word

03the full answer, with your own brand, competitors and other brands highlighted in colour

04the stance towards every brand mentioned: first choice, recommended, neutral or advised against

05the tone: positive, critical or neutral

06the position of your own brand compared with competitors

07failed queries as a separate figure, never as a measurement of zero

Weekly, instant and retroactive.

Answers via the API can differ from the chat interface, for example due to differences in system instructions or personalisation. This caveat stays visible in the interpretation, rather than presenting the API run as identical to a personal Claude session.

AUTOMATICWeekly

Counted from the last measurement, not on a fixed weekday.

ON DEMANDRe-evaluate

All active prompts are queried again immediately. The run is billed in credits.

WITHOUT A NEW QUERYRetroactive evaluation

If competitors or brand spellings change, BrandZaps re-evaluates the stored answers.

Claude in the shared AI context.

Claude is one of ten platforms in BrandZaps prompt tracking. The results feed into AI visibility, AI source analysis, AI competitor analysis and AI brand perception.

PLATFORMChatGPT

THIS PAGEClaude

PLATFORMGemini PLATFORMPerplexity PLATFORMGoogle AI Mode PLATFORMGoogle AI Overview PLATFORMGrok PLATFORMMistral PLATFORMDeepSeek PLATFORMKimi

AI visibilityThe shared metrics across all ten platforms. CitabilityWhether your own website meets the requirements for a citation.

Platform profile

Claude: consulted where decisions are prepared.

Claude is developed by Anthropic, an AI company based in San Francisco. It is widely used at work: for research, summaries and vendor comparisons, often before a team makes a buying decision. With web search switched on, Claude names the pages an answer is based on.

Anthropic separates its crawlers by purpose. Claude-SearchBot collects pages to improve search results, Claude-User fetches a page when someone asks for it in a chat, and ClaudeBot gathers content for training.

Provider: Anthropic, USA
Answers: with web search and citations
Search crawler: Claude-SearchBot
On-request fetching: Claude-User

What you can do

Do not block Claude-SearchBot or Claude-User if your website should appear as a source.
Provide comparable facts: state the scope of your offer, who it is for and how it differs from alternatives.
Show expertise. In professional research, verifiable information counts for more than marketing language.

The answer is not all that counts. The source and how it is framed are part of the measurement too.

Claude is one of ten platforms in BrandZaps prompt tracking.

Start 7-day free trial To prompt tracking