Real performance data in the right project context.
Performance data is often spread across several accounts. BrandZaps connects four data sources per project and only reads them. Their data feeds into keyword research, the dashboard and Project Brain as evidence.
What each source delivers.
Search Console and Analytics 4 are required for keyword research. Business Profile and Bing Webmaster Tools are optional.
Connect whenever it suits you.
Data sources can be connected in the second step of project setup or later in the “Data sources” area. A failed connection does not stop data collection – it appears as a warning on the source concerned.
Search Console, Analytics and Business Profile are authorised separately – each with its own account selection and only the access scope the source needs.
Each source can be linked to a different Google account. An error with one source takes nothing away from the others.After signing in, you choose the resource that belongs to your project. If there are problems, two separate actions help.
Stored securely and read-only.
The connection delivers data to BrandZaps. It changes nothing in the connected accounts.
The Google integration has been reviewed and approved by Google.
Access tokens are encrypted before they are stored.
BrandZaps changes nothing in the connected accounts.
Evidence, not automatic strategies.
The integrations confirm and assess topics. But they never create a strategy by themselves.
Search queries from Search Console enrich keywords with real clicks and impressions. But they do not create new topics – the company profile and confirmed topics set the strategic framework.
View company profile →Four sources, one project context – and nothing changed.
Real performance data in one place, linked to the project’s strategic context.