What Google’s AI says about your brand.

Gemini is Google’s AI model and is built into many Google products. For every prompt in the project, BrandZaps measures whether Gemini mentions your brand, whether it cites sources, whether your website is among them and which competitors it recommends.

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PROFILE WEEKLY

SOURCEWeb interface

ANSWERrecorded separately

SOURCE LISTrecorded separately

SUB-QUERIESnot disclosed

MENTIONED38 %n = 24

CITED13 %n = 24

Gemini: how BrandZaps measures it.

Every measurement is tied to the answer that was actually returned. The measurement rules are open, so every figure can be put in context.

VIA THE WEB INTERFACE The behaviour in the interface

BrandZaps collects the answer through the Gemini web interface. This measures what users see there.

ANSWER AND SOURCES SEPARATE Two attributes per measurement

For each answer, BrandZaps records separately whether an answer appeared and whether it had a source list. This lets you tell whether there was no source to win, or whether sources were listed but your website was not among them.

What becomes visible for each prompt.

The last ten answers per prompt and platform are kept. The measured values are stored permanently.

01the “mentioned” and “cited” rates, each with a bar and the number of measurements as the base

02the history of measurements, word for word

03the full answer, with your own brand, competitors and other brands highlighted in colour

04the stance towards every brand mentioned: first choice, recommended, neutral or advised against

05the tone: positive, critical or neutral

06the position of your own brand compared with competitors

07failed queries as a separate figure, never as a measurement of zero

Weekly, instant and retroactive.

No answer, no source list, and a source list without your website are not the same thing. Recording them separately gives a more precise finding.

AUTOMATICWeekly

Counted from the last measurement, not on a fixed weekday.

ON DEMANDRe-evaluate

All active prompts are queried again immediately. The run is billed in credits.

WITHOUT A NEW QUERYRetroactive evaluation

If competitors or brand spellings change, BrandZaps re-evaluates the stored answers.

Gemini in the shared AI context.

Gemini is one of ten platforms that BrandZaps measures in full. The results feed into AI visibility, AI source analysis, AI competitor analysis and AI brand perception.

PLATFORMChatGPT PLATFORMClaude

THIS PAGEGemini

PLATFORMPerplexity PLATFORMGoogle AI Mode PLATFORMGoogle AI Overview PLATFORMGrok PLATFORMMistral PLATFORMDeepSeek PLATFORMKimi

AI visibilityThe shared metrics across all ten platforms. CitabilityWhether your own website meets the requirements for a citation.

Platform profile

Gemini relies on Google Search.

Gemini is Google’s AI. It is available as its own app and built into services such as Gmail, Google Docs and Android, where many people already work. For current answers, Gemini anchors its statements in Google Search results; Google calls this grounding.

This is controlled with the Google-Extended token in robots.txt. It decides whether content may be used to train Gemini and for grounding in the Gemini app. According to Google, it has no effect on inclusion or ranking in Google Search.

Provider: Google, USA
Answers: grounded in Google Search
Control: Google-Extended
Effect on ranking: none, according to Google

What you can do

Set Google-Extended deliberately. Blocking it also excludes your content from grounding in the Gemini app.
Be visible in Google Search, because Gemini draws its current sources from those results.
Name your brand and offer consistently: on your website, in your Google Business Profile and in structured data.

Three situations, three different findings.

Gemini is one of ten platforms that BrandZaps measures in full.

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