Your brand in Google Search’s AI Mode.

AI Mode is the AI mode of Google Search. Instead of a list of results, Google answers conversationally and names providers and sources. BrandZaps measures whether your brand is mentioned there, whether your website appears as a source and which competitors Google shows instead.

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PROFILE WEEKLY

SOURCEfrom Google search results

MARKETthe project’s country, language and location

SUB-QUERIESnone returned so far

SOURCESevaluated per answer

MENTIONED38 %n = 24

CITED13 %n = 24

Google AI Mode: how BrandZaps measures it.

Every measurement is tied to the answer that was actually returned. The measurement rules are open, so every figure can be put in context.

STRAIGHT FROM GOOGLE SEARCH In the project’s target market

BrandZaps retrieves the AI Mode answer via Google search results. Each measurement stays linked to the defined country, language and location.

SUB-QUERIES AS A SEPARATE STATE Reported, not left blank

In measurements so far, AI Mode has not returned any sub-queries. BrandZaps reports exactly that instead of showing an empty panel.

Platform list →

What becomes visible for each prompt.

The last ten answers per prompt and platform are kept. The measured values are stored permanently.

01the “mentioned” and “cited” rates, each with a bar and the number of measurements as the base

02the history of measurements, word for word

03the full answer, with your own brand, competitors and other brands highlighted in colour

04the stance towards every brand mentioned: first choice, recommended, neutral or advised against

05the tone: positive, critical or neutral

06the position of your own brand compared with competitors

07failed queries as a separate figure, never as a measurement of zero

Weekly, instant and retroactive.

AI Mode answers can differ by location and time. Measurements are taken in the project’s target market.

AUTOMATICWeekly

Counted from the last measurement, not on a fixed weekday.

ON DEMANDRe-evaluate

All active prompts are queried again immediately. The run is billed in credits.

WITHOUT A NEW QUERYRetroactive evaluation

If competitors or brand spellings change, BrandZaps re-evaluates the stored answers.

Google AI Mode in the shared AI context.

Google AI Mode is one of ten platforms in BrandZaps prompt tracking. The results feed into AI visibility, AI source analysis, AI competitor analysis and AI brand perception.

PLATFORMChatGPT PLATFORMClaude PLATFORMGemini PLATFORMPerplexity

THIS PAGEGoogle AI Mode

PLATFORMGoogle AI Overview PLATFORMGrok PLATFORMMistral PLATFORMDeepSeek PLATFORMKimi

AI visibilityThe shared metrics across all ten platforms. CitabilityWhether your own website meets the requirements for a citation.

Platform profile

AI Mode: Google Search as a conversation.

AI Mode is a separate area of Google Search. Instead of a list of results, it gives a detailed answer and lets people dig deeper with follow-up questions. Google describes a technique called query fan-out: the question is split into many sub-searches whose results carry the answer.

For website owners the basis is the same as in regular search. According to Google, nothing extra is required: a page has to be indexed and eligible to be shown with a snippet. Use can be limited with snippet controls such as nosnippet, not with Google-Extended.

Provider: Google, USA
Answers: from many sub-searches in the Google index
Requirement: indexed and snippet-eligible
Control: snippet controls

What you can do

Cover topics broadly: answering only the main question leaves you out of the sub-searches.
Check indexing and appearance regularly, for example in Google Search Console.
Use nosnippet and max-snippet only deliberately, because they also limit use in AI answers.

Not a replacement for the results list. A channel of its own for answers and sources.

Google AI Mode is one of ten platforms in BrandZaps prompt tracking.

Start 7-day free trial To prompt tracking