Which brand does Kimi see when customers ask?

Kimi is the AI model from provider Moonshot AI. For every prompt in the project, BrandZaps measures whether Kimi mentions your brand, how early and in what tone – and which competitors it mentions.

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PROFILE WEEKLY

SOURCEAPI

BRANDmention and citation

POSITIONhow early in the answer

TONEpositive, critical, neutral

MENTIONED38 %n = 24

CITED13 %n = 24

Kimi: how BrandZaps measures it.

Every measurement is tied to the answer that was actually returned. The measurement rules are open, so every figure can be put in context.

FIVE ATTRIBUTES PER ANSWER Talking and linking

The measurement shows whether Kimi not only talks about the brand but also links to it as a source, and how it positions it.

ERRORS STAY VISIBLE No zero measurement

Failed queries stay visible and do not count as a zero measurement.

What becomes visible for each prompt.

The last ten answers per prompt and platform are kept. The measured values are stored permanently.

01the “mentioned” and “cited” rates, each with a bar and the number of measurements as the base

02the history of measurements, word for word

03the full answer, with your own brand, competitors and other brands highlighted in colour

04the stance towards every brand mentioned: first choice, recommended, neutral or advised against

05the tone: positive, critical or neutral

06the position of your own brand compared with competitors

07failed queries as a separate figure, never as a measurement of zero

Weekly, instant and retroactive.

Alongside the platform measurement, this gives you a shared comparison without losing the specifics of individual answers.

AUTOMATICWeekly

Counted from the last measurement, not on a fixed weekday.

ON DEMANDRe-evaluate

All active prompts are queried again immediately. The run is billed in credits.

WITHOUT A NEW QUERYRetroactive evaluation

If competitors or brand spellings change, BrandZaps re-evaluates the stored answers.

Kimi in the shared AI context.

Kimi is one of ten platforms that BrandZaps measures in full. The results feed into AI visibility, AI source analysis, AI competitor analysis and AI brand perception.

PLATFORMChatGPT PLATFORMClaude PLATFORMGemini PLATFORMPerplexity PLATFORMGoogle AI Mode PLATFORMGoogle AI Overview PLATFORMGrok PLATFORMMistral PLATFORMDeepSeek

THIS PAGEKimi

AI visibilityThe shared metrics across all ten platforms. CitabilityWhether your own website meets the requirements for a citation.

Platform profile

Kimi: long documents, open models, reach in Asia.

Kimi comes from Moonshot AI, an AI company based in Beijing. The assistant became known early on for processing very long documents in one go. With Kimi K2, Moonshot released a large open-weight model in 2025 that now also runs in developer tools and other providers’ applications.

Kimi is used mainly in China, but increasingly internationally through its models. For companies with customers or partners in Asia, and for brands that want to be visible among developers, Kimi is a revealing point of measurement.

Provider: Moonshot AI, China
Known for: very long context
Model: Kimi K2, open-weight
Measured in BrandZaps: via the API

What you can do

Offer your key messages in English too, so international models can find and place them.
Keep detailed documentation publicly accessible: a model built for long texts can evaluate it as a whole when it fetches it.
Compare your position with the other platforms to spot regional differences.

Platform measurement and shared comparison.

Kimi is one of ten platforms that BrandZaps measures in full.

Start 7-day free trial To prompt tracking