Does DeepSeek know your brand?

DeepSeek is a widely used AI model from China. For every prompt in the project, BrandZaps measures whether DeepSeek mentions your brand, how early and in what tone – and which competitors it mentions.

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PROFILE WEEKLY

SOURCEAPI

BRANDmention and citation

POSITIONhow early in the answer

TONEpositive, critical, neutral

MENTIONED38 %n = 24

CITED13 %n = 24

DeepSeek: how BrandZaps measures it.

Every measurement is tied to the answer that was actually returned. The measurement rules are open, so every figure can be put in context.

FOUR QUESTIONS PER ANSWER Mention, citation, position, perception

Is your brand mentioned? Does your website appear as a source? Which competitors come up? How early does the brand appear in the answer?

ERRORS STAY VISIBLE No zero measurement

Failed queries are reported and not treated as a measurement of zero.

What becomes visible for each prompt.

The last ten answers per prompt and platform are kept. The measured values are stored permanently.

01the “mentioned” and “cited” rates, each with a bar and the number of measurements as the base

02the history of measurements, word for word

03the full answer, with your own brand, competitors and other brands highlighted in colour

04the stance towards every brand mentioned: first choice, recommended, neutral or advised against

05the tone: positive, critical or neutral

06the position of your own brand compared with competitors

07failed queries as a separate figure, never as a measurement of zero

Weekly, instant and retroactive.

This shows whether the brand is mentioned and cited in this model, and how that result compares with the other platforms.

AUTOMATICWeekly

Counted from the last measurement, not on a fixed weekday.

ON DEMANDRe-evaluate

All active prompts are queried again immediately. The run is billed in credits.

WITHOUT A NEW QUERYRetroactive evaluation

If competitors or brand spellings change, BrandZaps re-evaluates the stored answers.

DeepSeek in the shared AI context.

DeepSeek is one of ten platforms in BrandZaps prompt tracking. The results feed into AI visibility, AI source analysis, AI competitor analysis and AI brand perception.

PLATFORMChatGPT PLATFORMClaude PLATFORMGemini PLATFORMPerplexity PLATFORMGoogle AI Mode PLATFORMGoogle AI Overview PLATFORMGrok PLATFORMMistral

THIS PAGEDeepSeek

PLATFORMKimi

AI visibilityThe shared metrics across all ten platforms. CitabilityWhether your own website meets the requirements for a citation.

Platform profile

DeepSeek: open models with a wide reach.

DeepSeek is an AI company from Hangzhou, China. It became widely known in early 2025 with its R1 model, which achieved results similar to leading models at much lower cost and took the DeepSeek app to the top of the app charts. Its models are available with open weights and therefore also run inside other providers’ applications.

How much an answer draws on current web sources depends on whether search is switched on. Without it, a model answers from what it learned in training. A brand that barely appeared there is then missing, no matter how good its website is today.

Provider: DeepSeek, China
Known for: the R1 model, 2025
Models: open-weight
Measured in BrandZaps: via the API

What you can do

Appear consistently in widely cited sources such as trade portals, directories and comparison sites, which often end up in training data.
Spell your brand the same way everywhere, so mentions can be attributed unambiguously.
Compare results with the other platforms: if your brand is missing only here, the model’s training cut-off may be the reason.

A measurement beyond your own AI market.

DeepSeek is one of ten platforms in BrandZaps prompt tracking.

Start 7-day free trial To prompt tracking