Does xAI’s AI mention your brand?

Grok is the AI model from xAI. For every prompt in the project, BrandZaps measures whether Grok mentions your brand, how early and in what tone – and which competitors it mentions instead.

Start 7-day free trial See the measurement

PROFILE WEEKLY

SOURCEAPI

BRANDmention and citation

POSITIONhow early in the answer

TONEpositive, critical, neutral

MENTIONED38 %n = 24

CITED13 %n = 24

Grok: how BrandZaps measures it.

Every measurement is tied to the answer that was actually returned. The measurement rules are open, so every figure can be put in context.

FIVE ATTRIBUTES PER ANSWER More than a mention rate

BrandZaps measures mentions of your brand, citations of your website, competitors mentioned, the brand’s position in the answer and the tone of the statement.

ERRORS STAY VISIBLE No zero measurement

A failed query is reported and not counted as a measurement of zero.

What becomes visible for each prompt.

The last ten answers per prompt and platform are kept. The measured values are stored permanently.

01the “mentioned” and “cited” rates, each with a bar and the number of measurements as the base

02the history of measurements, word for word

03the full answer, with your own brand, competitors and other brands highlighted in colour

04the stance towards every brand mentioned: first choice, recommended, neutral or advised against

05the tone: positive, critical or neutral

06the position of your own brand compared with competitors

07failed queries as a separate figure, never as a measurement of zero

Weekly, instant and retroactive.

This makes xAI’s perspective visible as a separate data point, while placing it in the shared AI context.

AUTOMATICWeekly

Counted from the last measurement, not on a fixed weekday.

ON DEMANDRe-evaluate

All active prompts are queried again immediately. The run is billed in credits.

WITHOUT A NEW QUERYRetroactive evaluation

If competitors or brand spellings change, BrandZaps re-evaluates the stored answers.

Grok in the shared AI context.

Grok is one of ten platforms in BrandZaps prompt tracking. The results feed into AI visibility, AI source analysis, AI competitor analysis and AI brand perception.

PLATFORMChatGPT PLATFORMClaude PLATFORMGemini PLATFORMPerplexity PLATFORMGoogle AI Mode PLATFORMGoogle AI Overview

THIS PAGEGrok

PLATFORMMistral PLATFORMDeepSeek PLATFORMKimi

AI visibilityThe shared metrics across all ten platforms. CitabilityWhether your own website meets the requirements for a citation.

Platform profile

Grok follows what happens on X.

Grok is the AI from xAI, Elon Musk’s AI company. It is built directly into the X platform and also available as its own app and website. That sets Grok apart from most other assistants: besides web search, it can draw on current posts on X.

For brands this adds a second source of perception. What customers, experts and competitors write about an offer on X can feed into an answer, even if it appears nowhere on your own website.

Provider: xAI, USA
Access: in X, as an app and on the web
Sources: web search and posts on X
Measured in BrandZaps: via the API

What you can do

Run your brand clearly on X: the same name, clear profile details, a linked website.
Follow conversations about your category, because that is where comparisons arise that Grok can pick up.
Keep your website a reliable reference, so claims made in posts have a source to be checked against.

A data point of its own. In the shared context.

Grok is one of ten platforms in BrandZaps prompt tracking.

Start 7-day free trial To prompt tracking